Yesterday, Denham the Jeanmaker opened its new store at the Lombardenvest in Antwerp. A popular shopping street with other brands like Acne and Scotch & Soda. In the Netherlands you can find the brand in the well-known 9 streets of Amsterdam, their hometown.
Last year they opened a bar in Amsterdam which ought to be the place to go for women to shop a perfectly fitting new pair of jeans making the journey to find a good pair fun. The all-women bar, right beside the women’s shop and close to the men’s store and service shop offers the full assortment of jeans. It even includes a unique 300° mirror, making it easy to check the fitting perfectly.
It has a very open and feminine, though tough appeal. All jeans stand out perfectly in the all-white store, creating a calming atmosphere. The use minimal details of plants and garments are just enough. I really like the denim coloured rug! All beautiful tones of blue attract the eye. When passing the store, you cannot just walk by, but have to take a look inside.